Core values ultimately help you grow and sustain your business by highlighting the worth of your brand to your customers and shaping their perception of your brand. What are your values? Use them to give you a competitive advantage. Brand consistency happens when you fuel your brand with passion. It matters in everything you do, from your logo to your online presence. Being consistent helps to build awareness, trust, and loyalty with your customers.
Consistency and discipline are somewhat the same. You have to have discipline to be consistent. Consistency gives you the drive even when the sales are low. Doing the right things consistently will lead to a successful brand. It feels hectic to build a clothing brand. Your job is to design beautiful fashions. You would be well served to delegate other roles in the business to other companies, contractors, or employees who specialize in skills that can help you build a fully functional fashion company.
The major challenge many start-ups face is budgeting. The wearer of this particular instance of the Nike logo embodies everything the brand aims to convey: strength, endurance, motivation. When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Fashion branding at its best, speaks to its intended audience like a BFF — it, like, really gets you.
And in fashion, it stands up for you, becoming the outward-facing expression of your personality. For small fashion ecommerce brands and emerging designers, widespread logo recognition is an unattainable or at least very far-away goal. But branding is more than a logo. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence.
Good branding is storytelling — a consistent and continuous message, weaving meaning into every piece. How do your nail branding for your own label? We connected with 14 seasoned entrepreneurs, marketers, and journalists to get the goods on fashion branding:. Take the time to brainstorm every single adjective that you believe belongs in the world of your brand.
Then keep eliminating them until you have 3 favorites left. Find your niche and define in very few words what makes your brand distinctive, then Pinterest and Tumblr away. Establish the core message, nail it, then expand.
Tweet This. Classic fashion ads from Benetton, Calvin Klein, and American Apparel come to mind for nailing this test. A lot of branding from emerging fashion, streetwear, or start up companies are becoming so interchangeable nowadays. How do you get your consumer to feel something differently instead of glazing over in the infinite scroll of their social media feeds?
Founder, XYZ Impression. There are a lot of identical items in the fashion industry. Often times, people are purchasing more for the label than for the actual product. Digital marketing is huge in today's market. That's why great online presentation and content is key for people to remember you.
For startup companies, a good way to get traffic is through working with social influencers. It's all about finding your niche market and exposing a good quality product or service to them. If a consumer relates to the brand, it creates a connection; the wearer feels as though the brand is an extension of themselves or at the least what the wearer would like others to perceive in them.
What we wear plays a big part into how we are perceived straight off the bat. As much as we'd like to think otherwise, first impressions do count. Branding should be established from the start; from the overall look of the product to social media content to how customers experience and shop the brand, but it needs to be consistent from the get-go. If you are an exclusive luxury brand, your language and imaging needs to reflect that luxury feel and voice — using blacks, golds and more refined and elegant language and tone.
If you are an independent, ethically-sourced brand, you may want to use softer colours in your marketing material and have a softer tone in anything written. It is part of the statement you make. It defines the brand more clearly. Keep your brand consistent on all social platforms. Consider the look, style, color of your branding — how are others affected by it? When starting out, ask what is the first thing someone thinks of when they see your brand.
When you do finally have your brand image, get it out there. As much as you think you are marketing yourself, you can triple it. So branding is everything for fashion. It's how you shout to the world: if you're like us on the inside, you might express that in the same way on the outside. For us, in production, it's with ethical textiles, treating and paying workers fairly, fittings with an all female team trying things on our bodies.
It's serious, it's playful, it's geometry, it's nature. It's vintage-inspired and the future too. We are all about dichotomies and having it all. Being vegan isn't a sacrifice. Caring isn't a chore. It's empowering. We can't outsource our voice. It's our heart it's our soul, it's our story. Many work in close relationships with ethnic minority tribes, thus supporting ancestral savoir-faire in fabric making, dyeing and weaving.
As fast fashion and consumerism continues to grow, we encourage people to love the clothes they already own and to ask the question: who made my clothes? We work to support and celebrate local tailors, menders, cobblers, designers and sustainable fashion businesses. Vietnam has fast become a major player in the global textile industry, predominantly within the outdoor, sports and footwear sector. The U. S is the biggest market for garment from Vietnam while Japan and the EU come second and third respectively.
The textile and garment industry is comprised of approximately 4, enterprises and provides direct and indirect employment for more than 4. Approximately 90 percent of the workforce are union members. However, workers are not allowed to form their own unions, they usually belong to a government related institution. As more research is carried out, a growing number of incidents of gender based violence are surfacing and being reported.
Other common issues found in FWF audits show incomplete labour contracts, resignation policies that are not correctly implemented and low awareness among workers of their rights and responsibilities. We believe the time is NOW for a fashion revolution! We love fashion. Want to collaborate or join the team?
Send us a message or email vietnam fashionrevolution. Working with high street and luxury brands , spanning across different roles, from product development to print and illustration. She has studied and worked in many countries such as Italy , London , Argentina , Bangladesh and Vietnam. At the moment she is strongly involved with sustainability design , supply chains and eco resourcing offering awareness and consciousness to the retail business to make a positive change into the Vietnamese fashion industry.
We will continue to push for greater transparency through investigative research, inspiring informative content and creative events, but we need your help.
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